Mallzee is a leading product insight provider that uses data from our shopping app to help retailers improve their marketing,
merchandising and buying.
Mallzee is a leading product insight provider that uses data from our shopping app to help retailers improve their marketing, merchandising and buying.
The Mallzee shopping app is the UK’s leading multi retailer shopping app with over 1.1m downloads in the last 3 years. Based on a simple Tinder Like/Dislike interface, the app helps consumers find products they love whilst generating over 20m product ratings a month.
Consumers benefit through a simple to use app that provides access to all their favourite brands in one place, retailers and brands benefit via accessing the vast amounts of consumer preference data generated.
This data powers two unique offerings,
– Product Future which lets retailers and brands test products before they come to market to optimise their stock allocation, marketing, pricing and wholesale strategy.
– Product Intelligence which provides retailers an up to the minute dashboard that showcases all the opinions that are being generated about their products, alongside consumer profiling to help improve in season merchandising and marketing.
Why it is an amazing tech?
The Mallzee app is already industry leading with an average time in app of nearly 10 minutes per session, 3x the industry standard, and an average of over 90 products rated per user session.
Both Apple and Google have selected Mallzee as one of the best shopping apps around and extensively promoted the app in the last 24 months. This is based on our slick checkout process, personalised section, a range of brands and size filtering system.
With over 375m customer opinions now generated the level of analysis on trends and insights our Product Intelligence and Product Future offerings are now able to provide are industry leading and truly transformational for the partners, we work with.
Mallzee is changing how retailers and brands run their businesses and using data to help them make the best decisions across marketing, merchandising and buying.
Our long term ambition will mean that the data generated from the Mallzee app will automatically improve all aspects of their business and help them reduce their volume of discounting by removing human error and bias from decisions. With over 45% of clothing products sold with a discount in their lifecycle causing over $1tn in lost revenues, this is a problem very much worth fixing.